At Smallfry, we’re excited to share that we completed a reskin of Hoover’s existing pet tool, taking it from concept to production in under six weeks. While preserving the original internal mechanics, we refined its external form to enhance aesthetics, usability, and performance.

Our team thoughtfully updated the design direction of the pet tool to align with the visual brand language established in Smallfry’s previous award-winning design of the Hoover HL5 Upright, incorporating key aesthetic elements to create a new product that integrated seamlessly.

The intentionally geometric forms of the brushbar and turbine chamber are purposefully intersected in a powerful stance, while a chamfered white trim elegantly wraps around the front tying the two together, resulting in a clean, refined design that communicates both power and performance.

Through an iterative and hands-on approach, we created and tested multiple prototypes to fine-tune the geometry to enhance both the usability, performance and aesthetics.

Our meticulous approach to design and engineering ensured that there were no costly delays when moving into production. Within 6 weeks, we delivered a complete 3D data pack ready for injection moulding and mass production, ultimately allowing Hoover to launch a fresh 5-star rated product to the market in record time.