Design Engineers are responsible for up to 80% of a product's environmental impact. As the grid becomes greener, and we move from fossils, to synthetics, green hydrogen and biofuels, the contribution of embodied carbon in products becomes much more significant. While this is a much more complex calculation than the operational phase, we can be much more precise, since the manufacturing process(es) is/are much more precise and repeatable. You know what they say when you "assume", so leave the assumptions for the in-use phase and your LCA tool. This session looks at how a number of leading manufacturers from various industries and tackled their products' embodied carbon proactively, with real-life examples of what and how data-driven design, manufacturing and sourcing decisions were made to drive down environmental impact, without damaging profit margins.